Injunctions and Franchise Disputes in the State of New Jersey

When it comes to "franchise litigation" and disputes between franchisors and franchisees almost, inevitably, the issue of injunctive relief  is raised.  Franchisors typically seek injunctions involving (a) the turn-over of the franchise location, (b) the de-identification of the franchise location, (c) specific performance requiring the franchisee to protect the franchisors marks, and/or (d) the enforcement of non-competition covenants where the franchisee establishes a competing business.  Franchisees typically seek injunctive relief focused on the franchisee's preservation of its franchise location, enforcement of protected territories and specific performance as to the franchisor's on-going obligation to support the franchisees business and to maintain access to proprietary products and services.

So, when faced with a franchise dispute in the State of New Jersey, franchisors, franchisees and their legal counsel need to be aware of the basic but thoroughly applied standard of  review that New Jersey courts apply to applications / motions for injunctive relief.  The most commonly cited and relied upon legal decision is the decision of the New Jersey Supreme Court in  Crowe v. DeGioia. Although the Crowe decision did not involve a business or franchise dispute  (worse - it involved a marital dispute) it, nevertheless, sets the standard for New Jersey injunctions.  Under the Crowe decision, franchisors and/or franchisees seeking injunctive relief must evaluate and be aware of the following legal proofs:

  • Demonstration of "Irreparable Harm".  When seeking an injunction the moving party - whether franchisor or franchisee - must demonstrate that absent the award of a preliminary injunction that such party will suffer "irreparable harm".  Irreparable harm is typically equated with a harm for which a future "monetary award" cannot serve as proper or adequate compensation.  For franchisors, "irreparable harm" is typically alleged to occur where the franchisor's trademarks are in jeopardy or where the franchisors proprietary trade secrets are alleged to have been disclosed or violated by the franchisee.  For franchisee's irreparable harm, typically, comes in the form of franchisor violations (i.e., non-renewal and violation of protected territories) where the goodwill of the franchisees business is placed in jeopardy.
  • "Likelihood of Success on the Merits".  The moving party must demonstrate that as to the causes of action set forth in the underlying complaint that the moving party possesses a "likelihood of success on the merits".  For franchisors it is common to rely on claims and causes of action alleging a franchisees violation of the detailed "franchisee obligations" set forth in the applicable franchise agreement.  Since franchise agreements, typically, favor a franchisor, franchisees seeking an injunction are, many times, forced to rely upon New Jersey's franchise relation statute - the New Jersey Franchise Practices Act.  That is a franchisee would argue that the franchisors threatened actions violate the mandates of the New Jersey Franchise Practices act and that injunctive relief is merited.
  • Maintenance of the "Status Quo".  The purpose of a preliminary injunction and/or temporary restraints is to maintain the "status quo" pending the ultimate resolution of each parties legal rights in the litigation.  Accordingly, injunctive relief proper only where the moving party seeks to preserve and maintain its rights in a condition that is the same as when the litigation began.  From a franchisee perspective the proper scope of an injunction should be to preserve the status of the franchisor / franchisee relationship and the on-going operations of the franchisees business.  As to this standard, franchisors are, typically, afforded more latitude due to the express terms of the franchise agreement.  For Franchisor's preserving the "status quo" is typically viewed from the point in time after termination of the franchisees rights.

In all instances it is critical for franchisors and franchisees to recognize that "injunctive relief" is an equitable remedy and is subject to the jurisdiction of New Jersey's Chancery Courts. Applications for injunctive relief (and opposition thereto) must be supported and backed-up by detailed factual certifications and affidavits. Applications for injunctive relief serve a critical tactical and substantive role in New Jersey franchise litigation.

Buying a Franchise: What does the Franchise Fee Cover?

When  evaluating the purchase of a franchise, prospective franchisees, frequently, question the purpose of a franchise fee and question: "what do I get in exchange for paying the franchise fee".  The following are some important factors that prospective franchisees should know about "franchise fees":

  • A franchise fee is a one-time fee charged to franchisees when purchasing a franchise;
  • Franchise fees are, typically, paid at the time of signing the franchise agreement;
  • Franchise fees are, typically, non-refundable.  So, after signing your franchise agreement and paying the franchise fee if you later change your mind, chances are, that your fee will not be refunded;
  • Franchise fees, almost always, do not entitle you to  assets or future services.  Franchise fees serve as the "price of admission" for joining the franchise system and "obtaining the rights" to become a franchisee;
  • Franchise fees are typically non-negotiable.  However fee fee variations do occur when purchasing multi-unit opportunities.
  • Franchise fees are legitimate fees (assuming that you have selected the right franchisor) designed to compensate the franchisor for the goodwill and systems that, presumably, the franchisor has developed and refined.

When evaluating a franchise opportunity consider that a franchise fee represents a legitimate expenditure designed to provide you with access to the franchisor's business systems, training and licensed marks.  The value of a franchise investment should not be judged based on the dollar amount of the franchise fee but rather the quality of the franchise system. Factors more important than the "amount of  the franchise fee" include: (a) the franchisors track record, (b) satisfaction of existing franchisees, (c) the quality of the franchisors training program, and (d) customer recognition of the franchisors goods or services. 

What Constitutes a "Franchise" in the State of New Jersey and Why Should You Care?

In the State of New Jersey any determination as to the existence or non-existence of a franchise relationship requires a a factual evaluation of the legal rights and obligations between the parties.

What Constitutes a Franchise in New Jersey?

The parameters and factors to be evaluated are defined and proscribed by the New Jersey Franchise Practices Act, N.J.S.A. 56:10-3(a), which defines a "franchise" and "franchise relationship" as one  requiring:

a written agreement for a definite or indefinite period, in which a person grants to another person a license to use a trade name, trademark, service mark, or related characteristics, an in which there is a community of interest in the marketing of goods or services at wholesale, retail, by lease, agreement or otherwise.

Based on New Jersey's definition of a franchise, franchise relationships in the State of New Jersey are characterized by (a) a written agreement, (b) a trademark license, and (c) a community of interest in the marketing of goods or services.  Factors (a) and (b) are relatively self-explanatory.  As to factor (c), a "community of interest", typically exists, where the presumptive "franchisor" / party granting the trademark license, maintains control to direct and/or influence the potential franchisees marketing and business activities.  

Why Should you Care?

If your business relationship qualifies as a franchise your legal obligations and rights will exist subject to the mandates of, among other things, the New Jersey Franchise Practices Act.  That is, your relationship as "franchisor and franchisee" will not only be governed by the terms of your written agreement but also by the statutory requirements set forth in the New Jersey Franchise Practices Act.  Examples of some statutory mandates that will be imposed on your business relationship include restrictions limiting a "franchisors" ability to terminate a franchise without "good cause" and restrictions prohibiting a franchisor from imposing  unreasonable performance requirements on its franchisees.

If you are a manufacturer or distributor with "licensed" retail outlets you must be on guard that your distribution /  licensing agreement - depending on its terms - may impose and subject your business to franchise regulation and restrictions.  if you are an independent "distributor / licensee" who sells or distributes product or services - if you qualify as a franchisee  - you may have more legal protections than you realize.